Innovative Spas has been turning backyard dreams into realities for over 35 years. Our owners come from humble beginnings, selling hot tubs out of their garage when they were just 22 years old. We’ve since established headquarters in a 10,000 square foot showroom in Virginia Beach. We’ve always been a small business with a big heart, and we genuinely love what we do and who we do it for. We make the impossible possible; from Swim Spas, to pools, to Softubs and everything in between. Helping our clients build the backyard they’ve always wished for is why we come to work every day. Because it’s not work if you truly enjoy it.Our mission is rooted in customer service. Our clients come first, and we mean it. We’re committed to providing excellent service to every customer who walks through our doors. Our knowledgeable staff will always greet you with a smile and a “can do” attitude. We promise a smooth and pleasant experience from the time of purchase to installation – and beyond. We are proud to serve Hampton Roads and the surrounding areas as your premier backyard superstore! 



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